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Article

Commentary on Kersbergen et al.: Same Price, same choices? Proportional pricing and the heaviest drinkers

Details

Citation

Burton R & Sheron N (2025) Commentary on Kersbergen et al.: Same Price, same choices? Proportional pricing and the heaviest drinkers. Addiction, 120 (5), pp. 871-872. https://doi.org/10.1111/add.70046

Abstract
Proportional pricing changes purchasing incentives but does not directly target the affordability of the cheapest or strongest alcohol. Its real-world impact on heavy drinkers remains uncertain, particularly if retailers adjust pricing strategies. This highlights the need to critically reflect onwhether the policy targets those most at risk of harm

Journal
Addiction: Volume 120, Issue 5

StatusPublished
Publication date31/05/2025
Publication date online31/03/2025
Date accepted by journal26/02/2025
PublisherWiley
ISSN0965-2140
eISSN1360-0443
eISBN2553-8330

People (1)

Dr Robyn Burton

Dr Robyn Burton

Senior Research Fellow, Institute for Social Marketing

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