Article
Details
Citation
Burton R & Sheron N (2025) Commentary on Kersbergen et al.: Same Price, same choices? Proportional pricing and the heaviest drinkers. Addiction, 120 (5), pp. 871-872. https://doi.org/10.1111/add.70046
Abstract
Proportional pricing changes purchasing incentives but does not directly target the affordability of the cheapest or strongest alcohol. Its real-world impact on heavy drinkers remains uncertain, particularly if retailers adjust pricing strategies. This highlights the need to critically reflect onwhether the policy targets those most at risk of harm
Journal
Addiction: Volume 120, Issue 5
Status | Published |
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Publication date | 31/05/2025 |
Publication date online | 31/03/2025 |
Date accepted by journal | 26/02/2025 |
Publisher | Wiley |
ISSN | 0965-2140 |
eISSN | 1360-0443 |
eISBN | 2553-8330 |
People (1)
Senior Research Fellow, Institute for Social Marketing