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Book sales have soared since the pandemic - but the industry must adapt to engage with new readers

Details

Citation

Squires C (2021) Book sales have soared since the pandemic - but the industry must adapt to engage with new readers. The Converation. 14.10.2021.

Abstract
First paragraph: One day each October, the UK publishing industry focuses its attention on a large number of high-profile new book releases. ¡°Super Thursday¡±, as it is known in the trade, is the start of a seasonal promotion during which authors battle for space inside bookshops and under Christmas trees. The timing is important, as the book-selling business is highly dependent on the festive season, with the final quarter of the year contributing substantially to annual sales. And while this year¡¯s super Thursday (October 14) will see fewer publications than previous years, it still boasts nearly 300 new hardbacks.

Keywords
Reading; Books; Publishing; eBooks; Authors

Notes
https://theconversation.com/book-sales-have-soared-since-the-pandemic-but-the-industry-must-adapt-to-engage-with-new-readers-169583

StatusPublished
Publication date14/10/2021
Publication date online14/10/2021
URL
PublisherThe Conversation Trust
Place of publicationLondon

People (1)

Professor Claire Squires

Professor Claire Squires

Professor in Publishing Studies, English Studies

Files (1)