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Article

Effect of obstacles/tips card on breastfeeding drop-off

Details

Citation

Comerford DA & McGillivray T (2021) Effect of obstacles/tips card on breastfeeding drop-off. British Journal of Midwifery, 29 (9), pp. 510-515. https://doi.org/10.12968/bjom.2021.29.9.510

Abstract
Background Many mothers report having stopped breastfeeding sooner than they would have liked. Aim We test whether a planning card reduces breastfeeding drop-off. Method We recruited 81 women who were at least 36 weeks pregnant at antenatal classes in Lothian, Scotland. By systematic assignment, participants received no card; an obstacles/tips card, which details common breastfeeding obstacles and tips to overcome them; or an enhanced obstacles/tips card, which additionally featured an intentions prompt on its reverse side. Between 10¨C14 days after the due date, we measured rates of exclusive and any breastfeeding. Findings On discharge, feeding methods were similar across all three groups. At 10-14 days, drop-off was four-fold higher in the control group than in either of the two card groups (p=0.026). Conclusion The obstacles/tips cards offer potential as a means to achieve reductions in breastfeeding drop-off.

Keywords
Breastfeeding duration; Breastfeeding drop-off; Intention-behaviour gap; Planning card

Journal
British Journal of Midwifery: Volume 29, Issue 9

StatusPublished
Publication date31/12/2021
Publication date online01/09/2021
Date accepted by journal21/04/2021
URL
ISSN0969-4900

People (1)

Professor David Comerford

Professor David Comerford

Professor, Economics

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