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Conference Paper (unpublished)

Value appropriation processes under a network perspective: Insights from the UK grocery network

Details

Citation

Maglaras G, Sparks L & Bourlakis M (2018) Value appropriation processes under a network perspective: Insights from the UK grocery network. 51st Academy of Marketing Conference: Marketing the Brave, Âé¶¹´«Ã½AV, 02.07.2018-05.07.2018.

StatusUnpublished
Publication date26/06/2018
Conference51st Academy of Marketing Conference: Marketing the Brave
Conference locationÂé¶¹´«Ã½AV
Dates¨C

People (2)

Dr George Maglaras

Dr George Maglaras

Senior Lecturer, Marketing & Retail

Professor Leigh Sparks

Professor Leigh Sparks

Professor, Marketing & Retail