Professor in Comms., Media and Culture
Communications, Media and Culture Â鶹´«Ã½AV
Ofcom
Research, Evidence and Evaluation Working Group
External Examiner
University of Leeds
External Examiner, Media Programmes, University of Leeds
Deputy Chair; GUEP (General University Research Ethics Panel)
Deputy Chair, GUEP, Â鶹´«Ã½AV
Book Chapter
Online culture spaces in offline commercial places
Esteves V (2024) Online culture spaces in offline commercial places. In: MacRury I & Manika D (eds.) Digital Advertising Evolution. 1 ed. London: Routledge, pp. 108-120. https://doi.org/10.4324/9781003168485-10
Book Chapter
The Digital Advertising Machine: Programmatic and its vicissitudes
MacRury I (2024) The Digital Advertising Machine: Programmatic and its vicissitudes [Programmatic and its vicissitudes]. In: MacRury I & Manika D (eds.) London: Routledge, pp. 162-183. https://doi.org/10.4324/9781003168485
Book Chapter
Digital advertising histories and futures: Approaching the Fourth Industrial Revolution
MacRury I (2024) Digital advertising histories and futures: Approaching the Fourth Industrial Revolution. In: MacRury I & Manika D (eds.) Digital Advertising Evolution. London: Routledge. https://doi.org/10.4324/9781003168485-3
Edited Book
MacRury I & Manika D (eds.) (2024) Digital Advertising Evolution. https://www.routledge.com/Digital-Advertising-Evolution/MacRury-Manika/p/book/9780367767730?srsltid=AfmBOoojFx8yoU1MHnCdc_-bzOejqNxANZi82fZMTD1zhQ5a05VGlERR
Book Chapter
Introduction: Advertising at a juncture
MacRury I & Manika D (2024) Introduction: Advertising at a juncture. In: Digital Advertising Evolution. Routledge, pp. 1-20. https://doi.org/10.4324/9781003168485-1
Project Report
Mapping The Media Marketing Ecology
Hardy J, MacRury I, Nu?ez-Gomez P, Rangel C, Kubicka H, Sanchez-Rebato Valiente C, Gloria Vazquez Rodriguez L & Estables M (2024) Mapping The Media Marketing Ecology. BGC. BCG Publications. London. https://doi.org/10.25441/arts.26096632.v1
Book Chapter
Branded Content And Long-Form Semiotics: The Case Of Snackmasters
MacRury I (2023) Branded Content And Long-Form Semiotics: The Case Of Snackmasters [Branded Content And Long-Form Semiotics]. In: Canter A (ed.) Twenty Years, Another Branded Content Story. London: Branded Content Marketing Association, pp. 76-87. https://www.thebcma.info/training/research.html
Project Report
Policy Briefing: branded content governance project
Hardy J, Kubicka H, MacRury I, N¨²?ez G¨®mez P & Rangel P¨¦rez C (2023) Policy Briefing: branded content governance project. UAL/ UoS/ UCM. London. https://www.arts.ac.uk/__data/assets/pdf_file/0039/398892/Online-Advertising-Regulation_Policy-Briefing.pdf
Book Chapter
Yates C & MacRury I (2022) Shameful and shameless: projecting triumph and humiliation in the Brexit era; A psychosocial-group methodological approach. In: Gerodimos R (ed.) Interdisciplinary Applications of Shame/Violence Theory: Breaking the Cycle. London: Palgrave Macmillan.
Book Chapter
Taking the biscuit: Exploring influencers, advertising, and regulation
MacRury I (2021) Taking the biscuit: Exploring influencers, advertising, and regulation. In: Yesiloglu S & Costello J (eds.) Influencer Marketing: Building Brand Communities and Engagement. London: Routledge, pp. 250-270. https://www.routledge.com/Influencer-Marketing-Building-Brand-Communities-and-Engagement/Yesiloglu-Costello/p/book/9780367338688
Article
Empathy An Impossible Task? Engaging with Groups in a Troubling Brexit Landscape
Yates C & MacRury I (2021) Empathy An Impossible Task? Engaging with Groups in a Troubling Brexit Landscape. Psychoanalysis, Culture and Society, 26 (4), pp. 473-496. https://doi.org/10.1057/s41282-021-00238-0
Edited Book
Hardy J, MacRury I & Powell H (eds.) (2018) The Advertising Handbook, 4th ed. Media Practice. London: Routledge. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835
Book Chapter
MacRury I (2018) Advertising creativity. In: Hardy J, Powell H & MacRury I (eds.) The Advertising Handbook. 4th ed. Media Practice. Routledge, pp. 175-199. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835
Book Chapter
What is an Advertising Agency in the Twenty-First Century?
MacRury I (2018) What is an Advertising Agency in the Twenty-First Century?. In: Hardy J, Macrury I & Powell H (eds.) The Advertising Handbook. 4th ed. Media Practice. Routledge, pp. 16-43. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835
Other
MacRury I & Yates C (2018) Brexit and Empathy. ESRC Festival of Social Science 2018, Bournemouth, 10.11.2018-10.11.2018.
Book Chapter
Liminal identities, an evolving field of work
MacRury I (2018) Liminal identities, an evolving field of work. In: Canter A (ed.) Fifteen Years, A Branded Content Story. Branded Content Marketing Association, pp. 96-102. https://www.thebcma.info/
Article
Branded content: rupture, rapture and reflections
MacRury I (2017) Branded content: rupture, rapture and reflections. Journal of Promotional Communications, 5 (3), pp. 248-259. http://www.promotionalcommunications-org.merj.info/index.php/pc/issue/view/17
Article
Identity Theft in the Talented Mr. Ripley: A Post-Panel Discussion
Leipacher M, Hughes C, Kahr B, MacRury I & Yates C (2017) Identity Theft in the Talented Mr. Ripley: A Post-Panel Discussion. Free Associations, (70), pp. 135-150. http://freeassociations.org.uk/FA_New/OJS/index.php/fa/article/view/156
Book Chapter
MacRury I (2016) Olympic legacy. In: Viehoff V & Poynter G (eds.) Mega-event cities: Urban legacies of global sports events. Abingdon: Routledge, pp. 23-32. https://www.routledge.com/Mega-event-Cities-Urban-Legacies-of-Global-Sports-Events-1st-Edition/Viehoff-Poynter/p/book/9781472440174
Article
Framing the mobile phone: The psychopathologies of an everyday object
MacRury I & Yates C (2016) Framing the mobile phone: The psychopathologies of an everyday object. CM: Communication and Media, 11 (38), pp. 41-70. https://doi.org/10.5937/comman11-11517
Book Chapter
MacRury I (2015) Paralympic branding. In: Poynter G, Viehoff V & Li Y (eds.) The London Olympics and Urban Development: The Mega-Event City. 1st ed. London: Taylor and Francis, pp. 235-252. https://doi.org/10.4324/9781315758862
Article
Yim MY, Sauer PL, Williams J, Lee S & Macrury I (2014) Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness. International Marketing Review, 31 (4), pp. 363-389. https://doi.org/10.1108/IMR-04-2011-0121
Data
Drivers of Attitudes Toward Luxury Brands Measure
Yim MY, Sauer PL, Williams J, Lee S & MacRury I (2014) Drivers of Attitudes Toward Luxury Brands Measure.
Book Review
MacRury I (2014) Book Review: New Dimensions of Doctor Who: Adventures in Space, Time and Television. London: IB Tauris. Hills, M.(ed)(2013). Review of: New Dimensions of Doctor Who: Adventures in Space, Time and Television. Hills, M. (ed), London: I B Tauris, 2013, 256pp. ISBN: 9781845118662. Media Education Research Journal (MERJ), 4 (2), pp. 86-91. http://merj.info/wp-content/uploads/2014/01/MERJ_4-2-Book-Reviews.pdf
Authored Book
The Inner World of Doctor Who: Psychoanalytic Reflections in Time and Space
MacRury I & Rustin M (2014) The Inner World of Doctor Who: Psychoanalytic Reflections in Time and Space. The Psychoanalysis and Popular Culture Series. London: Routledge.
Book Chapter
MacRury I (2013) Involving East London Communities: the evocative Olympic Games and the emergence of a prospective 'legacy'. In: Girginov V (ed.) Handbook of the London 2012 Olympic and Paralympic Games: Volume One: Making the Games. Routledge Handbooks. London: Routledge, pp. 147-160. https://www.routledge.com/Handbook-of-the-London-2012-Olympic-and-Paralympic-Games-Volume-One-Making/Girginov/p/book/9781138694507
Book Chapter
Back to the Future: Gifts, Friendship, and the Re-Figuration of Advertising Space
MacRury I (2013) Back to the Future: Gifts, Friendship, and the Re-Figuration of Advertising Space. In: McAllister MP & West E (eds.) Routledge Companion to Advertising and Promotional Culture. Routledge Media and Cultural Studies Companions. London: Routledge, pp. 357-372. https://doi.org/10.4324/9780203071434-40
Edited Book
London After Recession: A Fictitious Capital?
Poynter G, Calcutt A & MacRury I (eds.) (2012) London After Recession: A Fictitious Capital?. London: Routledge. https://www.routledge.com/London-After-Recession-A-Fictitious-Capital/MacRury-Poynter/p/book/9781138278950
Edited Book
MacRury I (ed.) (2012) Advertising. Critical Concepts in Media and Cultural Studies. London: Routledge. https://www.routledge.com/Advertising/MacRury/p/book/9780415577113
Book Chapter
The Apprentice: Realities and Fictions for the London Skyline
MacRury I (2012) The Apprentice: Realities and Fictions for the London Skyline. In: Poynter G, MacRury I & Calcutt A (eds.) London after Recession: A Fictitious Capital?. London: Ashgate, pp. 124-146. https://doi.org/10.4324/9781315592909-16
Book Review
MacRury I (2012) Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World¡¯s Best Known Brand - and a Multibillion Dollar Global Franchise. Review of: Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand, Michael Payne, London: Praeger, 2006, 366 pp. ISBN: 9780275990305. International Journal of Advertising, 31 (4), pp. 923-924. https://doi.org/10.2501/ija-31-4-923-924
Article
Humour as 'social dreaming': Stand-up comedy as therapeutic performance
MacRury I (2012) Humour as 'social dreaming': Stand-up comedy as therapeutic performance. Psychoanalysis, Culture and Society, 17 (2), pp. 185-203. https://doi.org/10.1057/pcs.2012.20
Book Review
Book Review: Andrew McStay, Digital Advertising
MacRury I (2012) Book Review: Andrew McStay, Digital Advertising. Review of: Digital Advertising by Andrew McStay, Palgrave, London, 2010, 288 pp. ISBN: 9780230222410. Cultural Sociology, 6 (1), pp. 131-133. https://doi.org/10.1177/1749975511430779b
Article
'Team GB' and London 2012: The Paradox of National and Global Identities
MacRury I & Poynter G (2010) 'Team GB' and London 2012: The Paradox of National and Global Identities. International Journal of the History of Sport, 27 (16-18), pp. 2958-2975. https://doi.org/10.1080/09523367.2010.508280
Policy Document
MacRury I & Poynter G (2010) Local Development Benefits from Staging Global Events: Achieving the Local Development Legacy from 2012. Organisation for Economic Co-operation and Development (OECD). London: OECD Publishing. https://doi.org/10.1787/5kgj3lb83kd0-en
Edited Book
Olympic Cities: 2012 and the Remaking of London
MacRury I & Poynter G (eds.) (2009) Olympic Cities: 2012 and the Remaking of London. Design and the Built Environment. London: Ashgate Publishing, Ltd. https://www.routledge.com/Olympic-Cities-2012-and-the-Remaking-of-London/MacRury-Poynter/p/book/9781138275492
Book Chapter
Advertising universities: re-presenting complex products in a difficult marketplace
MacRury I & Hawkin S (2009) Advertising universities: re-presenting complex products in a difficult marketplace. In: Powell H, Hardy J, Hawkin S & Macrury I (eds.) The Advertising Handbook. 3rd ed. Media Practice. London: Routledge, pp. 148-161. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835; https://doi.org/10.4324/9781315881416
Book Chapter
Sponsorship, advertising and the Olympic Games
MacRury I (2009) Sponsorship, advertising and the Olympic Games. In: Powell H, Hardy J, Hawkin S & MacRury I (eds.) The Advertising Handbook. 3rd ed. London: Routledge, pp. 129-147. https://doi.org/10.4324/9781315881416
Book Chapter
Branding the Games: Commercialism and the Olympic city
MacRury I (2009) Branding the Games: Commercialism and the Olympic city. In: Poynter G & MacRury I (eds.) Olympic Cities: 2012 and the Remaking of London. Design and the Built Environment. London: Routledge, pp. 43-72. http://www.routledge.com/Olympic-Cities-2012-and-the-Remaking-of-London/MacRury-Poynter/p/book/9781138275492
Authored Book
MacRury I (2009) Advertising. London: Routledge. https://www.routledge.com/Advertising/MacRury/p/book/9780415251266
Book Chapter
MacRury I (2008) Advertising. In: Albertazzi D & Cobley P (eds.) The Media: An Introduction. 3rd ed. London: Routledge, pp. 258-276.
Article
Re-thinking the Legacy 2012: The Olympics as commodity and gift
MacRury I (2008) Re-thinking the Legacy 2012: The Olympics as commodity and gift. Twenty-First Century Society: Journal of the Academy of Social Sciences, 3 (3), pp. 297-312. https://doi.org/10.1080/17450140802447238
Article
The Regeneration Games: Commodities, Gifts and the Economics of London 2012*
Macrury I & Poynter G (2008) The Regeneration Games: Commodities, Gifts and the Economics of London 2012*. International Journal of the History of Sport, 25 (14), pp. 2072-2090. https://doi.org/10.1080/09523360802439254
Book Chapter
The Airport Next Door: London City Airport ¨C Regeneration, Communities and Networks
Macrury I (2008) The Airport Next Door: London City Airport ¨C Regeneration, Communities and Networks. In: Cohen P & Rustin MJ (eds.) London's Turning: The Making of Thames Gateway. Design and Built Environment. London: Routledge, pp. 239-260. https://www.routledge.com/Londons-Turning-The-Making-of-Thames-Gateway/Rustin-Cohen/p/book/9781138266131
Book Chapter
'Alright on the night?' Envisioning a 'night-time economy' in the Thames Gateway
Berzins K & Macrury I (2008) 'Alright on the night?' Envisioning a 'night-time economy' in the Thames Gateway. In: Cohen P & Rustin MJ (eds.) London¡¯s Turning: The Making of Thames Gateway. Design and the Built Environment. London: Routledge, pp. 189-207. https://www.routledge.com/Londons-Turning-The-Making-of-Thames-Gateway/Rustin-Cohen/p/book/9781138266131
Article
Institutional creativity and pathologies of potential space: The modern university
MacRury I (2007) Institutional creativity and pathologies of potential space: The modern university. Psychodynamic Practice, 13 (2), pp. 119-140. https://doi.org/10.1080/14753630701273058
Consultancy Report
The secret life of cars and what they reveal about us
Benson R, MacRury I & Marsh P (2007) The secret life of cars and what they reveal about us. Not Actual Size on behalf of BMW. London. https://www.dezeen.com/2007/07/22/the-secret-life-of-cars-by-bmw/
Consultancy Report
A Lasting Legacy for London? Assessing the legacy of the Olympic Games and Paralympic Games
Poynter G, Blake A, MacRury I, Roberts E, Jaunky G & Berzins K (2007) A Lasting Legacy for London? Assessing the legacy of the Olympic Games and Paralympic Games. London Assembly. London. https://www.london.gov.uk/sites/default/files/gla_migrate_files_destination/archives/assembly-reports-econsd-lasting-legacy-uel-research.pdf
Thesis
Advertising readerships : psychosocial change in Britain 1950-1995.
MacRury I (2000) Advertising readerships : psychosocial change in Britain 1950-1995.. PhD. University of East London. https://repository.uel.ac.uk/item/86q0x
Authored Book
Richards B, MacRury I & Botterill J (2000) The Dynamics of Advertising. London: Routledge. https://www.routledge.com/The-Dynamics-of-Advertising/Botterill-MacRury-Richards/p/book/9789058230850
Edited Book
Buy This Book: Studies in Advertising and Consumption
Nava M, Blake A, MacRury I & Richards B (eds.) (1997) Buy This Book: Studies in Advertising and Consumption. London: Routledge. https://www.routledge.com/Buy-This-Book-Studies-in-Advertising-and-Consumption/Nava-Blake-MacRury-Richards/p/book/9780415141321
Book Chapter
Advertising and the modulation of narcissism: The case of adultery
MacRury I (1997) Advertising and the modulation of narcissism: The case of adultery. In: Nava M, Blake A, MacRury I & Richards B (eds.) Buy This Book: Studies in Advertising and Consumption. London: Routledge, pp. 239-254. https://www.routledge.com/Buy-This-Book-Studies-in-Advertising-and-Consumption/Nava-Blake-MacRury-Richards/p/book/9780415141321