Article
Meaningful choice: Existential consumer theory
Anker TB (2024) Meaningful choice: Existential consumer theory. Marketing Theory, 24 (4), pp. 591-609. https://doi.org/10.1177/14705931231207317
Trained as a philosopher, Thomas Anker is primarily working in the intersection of applied ethics, marketing and consumer behaviour. He is currently Professor of Marketing at the Âé¶¹´«Ã½AV and was previously Chair of Social Marketing and Associate Dean of Research at the University of Dundee School of Business. He worked at the University of Glasgow Adam Smith Business School for 11 years, holding various research, teaching and leadership positions, including Head of Department and Research Lead.
He is elected board member and Vice Chair of the European Social Marketing Association.
Thomas has also been Associate Editor and Editor-in-Chief of the European Management Journal.
His teaching has been nominated for outstanding contribution to cultural awareness in the classroom at the SAMEE Awards (Scottish Association of Minority Ethnic Educators).
He has published widely in journals such as Journal of Business Ethics, Tourism Management, European Journal of Marketing, Marketing Theory, European Management Journal, Journal of Business Research and British Medical Journal (BMJ).
Marketing ethics Consumer behaviour Social marketing Democracy and capitalism Applied philosophy
Article
Meaningful choice: Existential consumer theory
Anker TB (2024) Meaningful choice: Existential consumer theory. Marketing Theory, 24 (4), pp. 591-609. https://doi.org/10.1177/14705931231207317
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